Peralta CCD Brand Guidelines

All Peralta Community College District members, serve as brand ambassadors by following guidelines related to properly using the District’s name and image. If you have any questions or comments about this material, please get in touch with the Department of Marketing, Communication & Public Relations at marketing@peralta.edu.

PCCD brandbook Mockup

Peralta CCD

These guidelines outline the visual identity standards for the Peralta District. Use this resource to ensure consistency across district-wide materials, including communications that represent all four colleges.

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BCC brandbook Mockup

Berkeley City College

Berkeley City College’s branding reflects its urban, forward-thinking identity. This guide includes logo specifications, brand colors, and tips for creating accessible, student-centered content.

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COA brandbook Mockup

College of Alameda

The College of Alameda brand combines coastal inspiration with institutional clarity. This guide provides detailed instructions on logo spacing, typography, and tone to maintain brand cohesion across media.

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LC brandbook Mockup

Laney College

Laney College’s branding emphasizes diversity, craftsmanship, and innovation. Download this guide to align your visuals with the college’s bold, student-driven image.

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MC brandbook Mockup

Merritt College

Rooted in its rich cultural and academic heritage, Merritt College’s visual identity focuses on empowerment and legacy. This document includes all the tools you need for creating materials that honor that story.

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College Logos

PCCD-2

PCCD Black

PCCD White

Peralta Color
PDF | PNG

Peralta Black
PDF | PNG

Peralta White
PDF | PNG

BCC Color

BCC Black

BCC White 2

Berkeley City College Color
PDF
|
PNG

Berkeley City College Black
PDF
| PNG

Berkeley City College White
PDF
| PNG

 

COA_Portrait

 

Artboard 15 copy 2

 

CoA White

College of Alameda Color
PDF | PNG

College of Alameda Black
PDF | PNG

College of Alameda White
PDF | PNG

General Logo - Vertical_1

 

General Logo - Vertical Dark_1

 

General Logo - Vertical_ All White-1

 

Laney College Color
PDF | PNG

Laney College Dark
PDF | PNG

Laney College White
PDF | PNG

 

Official - Print

 

 

Black - Print

 

 

Merritt White

 

Merritt College Color
PDF | PNG

Merritt College Black
PDF | PNG

Merritt College White
PDF | PNG

 

College Maps

Berkeley City College

College of Alameda

Laney College

Merritt College

District Service Center


 

 

 

Photography

To use any photos and graphics for publication, please credit The Peralta Colleges.

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Photo & Graphics Gallery:
http://peraltacolleges.smugmug.com/ 

District Letterhead

 

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District Letterhead
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