Peralta CCD Brand Guidelines
All Peralta Community College District members, serve as brand ambassadors by following guidelines related to properly using the District’s name and image. If you have any questions or comments about this material, please get in touch with the Department of Marketing, Communication & Public Relations at marketing@peralta.edu.

Peralta CCD
These guidelines outline the visual identity standards for the Peralta District. Use this resource to ensure consistency across district-wide materials, including communications that represent all four colleges.
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Berkeley City College
Berkeley City College’s branding reflects its urban, forward-thinking identity. This guide includes logo specifications, brand colors, and tips for creating accessible, student-centered content.
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College of Alameda
The College of Alameda brand combines coastal inspiration with institutional clarity. This guide provides detailed instructions on logo spacing, typography, and tone to maintain brand cohesion across media.
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Laney College
Laney College’s branding emphasizes diversity, craftsmanship, and innovation. Download this guide to align your visuals with the college’s bold, student-driven image.
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Merritt College
Rooted in its rich cultural and academic heritage, Merritt College’s visual identity focuses on empowerment and legacy. This document includes all the tools you need for creating materials that honor that story.
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College Logos
College Maps
Photography
To use any photos and graphics for publication, please credit The Peralta Colleges.
Photo & Graphics Gallery:
http://peraltacolleges.smugmug.com/
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